// 01[+]
Paid Media Architecture
Meta, Google, TikTok, YouTube. Full-funnel attribution, MMM, creative iteration loops, and bid logic engineered for compounding ROAS — not vanity dashboards.
- →MER > 3.5
- →Server-side tracking
- →Creative testing matrix
DIGITAL GROWTH × AI ARCHITECT/EST. 2018/LONDON, UK · 51.50°N / 0.12°W/PAID MEDIA/FUNNEL ENGINEERING/AI AGENTS · n8n · CLAUDE/META ADS · GOOGLE ADS · TIKTOK/KLAVIYO LIFECYCLE/CRO & EXPERIMENTATION/ATTRIBUTION & ANALYTICS/RETENTION SYSTEMS/AVAILABLE Q2 — 3 SEATS/DIGITAL GROWTH × AI ARCHITECT/EST. 2018/LONDON, UK · 51.50°N / 0.12°W/PAID MEDIA/FUNNEL ENGINEERING/AI AGENTS · n8n · CLAUDE/META ADS · GOOGLE ADS · TIKTOK/KLAVIYO LIFECYCLE/CRO & EXPERIMENTATION/ATTRIBUTION & ANALYTICS/RETENTION SYSTEMS/AVAILABLE Q2 — 3 SEATS/
APUNIRVANA
DIGITAL GROWTH × AI
Revenue systems that scale without headcount.
$12.4M
Ad spend
287%
ROAS lift
60D
To revenue
3 SEATS · Q2scroll ↓
PAID MEDIA /AI AGENTS /FUNNEL ENGINEERING /GROWTH CONSULTING /RETENTION SYSTEMS /ATTRIBUTION /LIFECYCLE /CRO /AUTOMATION /MEDIA BUYING /PAID MEDIA /AI AGENTS /FUNNEL ENGINEERING /GROWTH CONSULTING /RETENTION SYSTEMS /ATTRIBUTION /LIFECYCLE /CRO /AUTOMATION /MEDIA BUYING /
REVENUE SYSTEMS THAT SCALE WITHOUT HEADCOUNT ·ENGINEERED FOR COMPOUNDING ROAS ·AI-NATIVE GROWTH OPERATORS ·BUILT TO OUTLAST THE ALGORITHM ·ZERO BLOAT · ZERO BUSYWORK ·SHIP IN 60 DAYS · OWN IT FOREVER ·REVENUE SYSTEMS THAT SCALE WITHOUT HEADCOUNT ·ENGINEERED FOR COMPOUNDING ROAS ·AI-NATIVE GROWTH OPERATORS ·BUILT TO OUTLAST THE ALGORITHM ·ZERO BLOAT · ZERO BUSYWORK ·SHIP IN 60 DAYS · OWN IT FOREVER ·
[ 002 // ENGINE ROOM ]
Four primitives.
One revenue stack.
Each module ships independently or composes into a single end-to-end engine. Pick what you need.
// 02[+]
Conversion Funnel Build-Outs
End-to-end revenue paths from cold traffic to LTV expansion. Landing systems, email/SMS sequences, upsell logic, and post-purchase loops that print profit while you sleep.
- →Klaviyo / HubSpot
- →A/B at every stage
- →AOV + LTV optimization
// 03[+]
AI Agent Deployments
Autonomous agents that qualify leads, write ad copy, run customer support, and ingest analytics. Built with custom LLM routing — not Zapier glue. You own the stack.
- →Claude / GPT / Llama
- →Custom RAG + tools
- →Human-in-the-loop
// 04[+]
Growth Consulting
Embedded as a fractional growth lead. Strategy, hiring, vendor selection, and cap-table-ready forecasts. For founders who need a co-pilot, not another deck.
- →Weekly war room
- →30-60-90 roadmap
- →Board-ready reporting
[ 003 // PROOF OF WORK ]
Receipts.
Not testimonials.
−$42
Blended CAC
case //01
DTC // Skincare
Scaled a 7-figure brand from $80K to $1.2M / month in 9 months
ROAS 1.9 → 4.7read brief →
+312%
Pipeline velocity
case //02
B2B SaaS // Series A
Deployed 6 AI agents replacing $480K/yr of SDR + support headcount
MQL→SQL 11% → 34%read brief →
$2.4M
Generated in 90 days
case //03
Education // Cohort
Engineered a webinar funnel converting cold traffic at 11.4% to a $3K offer
CPL $48 → $12read brief →
// next case
Yours.
Apply →[ 004 // PROOF / SCREENSHOTS ]
Real dashboards.
Names redacted, numbers raw.
client identities under NDA · figures verified by their finance teams
// REDACTED$1.24M
Mo. revenue · day 270
// REDACTED4.72×
Blended ROAS
// REDACTED$480K
Annual headcount replaced
// REDACTED54.2%
Welcome flow open-rate
Want to see the un-redacted version? I'll share live dashboards on the call.
[ 004 // PORTFOLIO ]
Selected
deployments.
Brands that traded agency dependency for an in-house growth engine. Each one shipped, measured, and handed back as a system the founder owns.
P-01DTC / Skincare
// Lumen Beauty
Re-built the entire paid stack from Meta to Klaviyo
MetaKlaviyoTriple Whale
$1.2M / mo
P-02B2B / Series A
// Northbeam SaaS
AI SDR + RevOps agent stack
Clauden8nHubSpot
+312% pipeline
P-03Education
// Cohort Academy
Webinar funnel converting at 11.4%
FunnelEmailWebinar
$2.4M / 90D
P-04DTC / Wellness
// Stride Performance
Cut blended CAC in half across 4 channels
GoogleTikTokLifecycle
−52% CAC
Want your brand in the next slot? Three intake spots open this quarter.
Book a session→[ 005 // SIGNAL FROM CLIENTS ]
Operators
vouch.
Founders, growth leads, and CMOs who replaced agencies, retainers, and bloated SDR teams with owned systems.
// 01
"Apu didn't sell me a deck — he rebuilt our acquisition stack in 6 weeks. We doubled revenue without hiring a single marketer."
2.1×
Revenue / qtr
// 02
"Most consultants give you slides. He gave us a working AI agent stack on day 14. Our SDR team is now a Claude workflow."
−$480K
Headcount saved
// 03
"I'd worked with three agencies before Apu. None of them understood the funnel math the way he did. Felt like cheating."
11.4%
Cold→buyer rate
// 04
"Treats your business like an engineer treats a system. Diagnoses the bottleneck, ships the fix, then teaches your team to run it."
3.4×
ROAS in 60D
[ 004 // THE ARCHITECT ]
// Apu NirvanaEST. 2019
I do not run
campaigns.
I engineer
acquisition.
Six years inside the operating rooms of DTC brands, B2B SaaS, and education companies. I've burned $12M+ in ad spend so my clients don't have to — and built the playbooks, agents, and dashboards that turned that capital into compounding revenue.
Today I work with a small roster of founders who are done renting growth. We architect autonomous systems — paid media, funnels, AI agents, retention — that produce measurable revenue inside 60 days, or I refund the engagement.
6+
yrs operating
42
systems built
18
AI agents shipped
94%
client retention
// stack of choice
Meta Ads · Google Ads · TikTok API · Klaviyo · HubSpot · Segment · GA4 · Triple Whale · Mixpanel · Claude · GPT-5 · Llama 3 · LangGraph · Supabase · Vercel · Webflow · Framer
[ 005 // PROTOCOL ]
Four moves.
Sixty days.
Same protocol every engagement. No mystery, no slide-ware, no "discovery phase" that bills for nothing.
- 01
Diagnose
Two-week audit of paid media, attribution, funnel, retention. You get the raw audit doc — keep it whether we work together or not.
- 02
Architect
Custom 30-60-90 with measurable revenue targets, system diagrams, and the exact stack we'll deploy. Reviewed weekly.
- 03
Deploy
I embed as fractional growth lead. Build, ship, iterate. Weekly war room. Monthly board-ready reporting.
- 04
Hand-off
Documented systems, trained team, killed dependencies. You own the engine and the IP. I move to the next.
[ 007 // OBJECTIONS ]
Answered
in advance.
The same questions every founder asks before kicking off. If yours isn't here, ask it on the call.
Book a session →Founders and growth leads at brands doing $500K–$30M ARR who are tired of agency retainers and want an owned acquisition system. DTC, B2B SaaS, and high-ticket education are my sweet spots.
Three phases. (1) Diagnostic — 2 weeks mapping the bottleneck. (2) Build — 4–8 weeks deploying the paid stack, funnel, or AI agent layer. (3) Handoff — your team or in-house operator runs it. No 12-month retainers.
Agencies rent you their stack and bill forever. I build a system you own — workflows, dashboards, agents, and SOPs all live in your accounts. When I leave, nothing breaks.
I guarantee the build, the system, and the handoff. Nobody serious guarantees revenue numbers — too many variables outside my control. What I do guarantee: a working engine measured against the KPIs we agree on in week 1.
Some of it is. The agents I deploy replace specific, repeatable revenue functions: SDR outreach, lifecycle email, customer support triage, ops reporting. Each one ships with logs, fallbacks, and a kill switch.
Starts at $12K for a diagnostic sprint, $35K–$120K for a full build depending on scope. No retainers. No surprise invoices. Pricing locked before kickoff.
[ 006 // EXECUTE ]
Stop renting
growth.
Build the engine.
// book_consultation.shREADY
$ apu --book \
--type="diagnostic_call" \
--duration="30min" \
--cost="$0"
> awaiting input
3 SEATS — Q2